![]() ![]() Spring is currently in development and is yet to launch in Thailand. The offer has the potential to generate $300M USD in annual revenue for the bank. Spring is a financial management and banking service designed to enable Thai millennials to easily create planning, spending, saving and investing behaviors that enable them to rapidly reach their financial goals. Complete design and build of all Runchkins systems that are not 'off-the-shelf', including an online system for stylists to pick Runchkins boxes for kids remotely.Design and testing of our value proposition and service, including a live pilot test with 20 participants using a fully functioning beta of the service.Planning, design, build, launch, management, and operation.I've been responsible for everything related to the design and technology of the service, from value proposition design to ongoing customer interviews to the way a heading looks in an email to customers. Took basic idea from concept to market in 5 months, part of 2-person team (which was literally the entirety of Runchkins until 4 months ago) that grew the business to over 250 customers. When their child outgrows the clothes, parents can sell back to pieces to Runchkins for store credit. They can then try on clothing at home and send back items they don't want, with free shipping. They preview pieces picked for them by our stylists, and can switch items. Parents take a style quiz, set their budget, and choose when they want boxes. Runchkins is a product/service system that sells new children’s clothes, buys them back, and resells them, to improve sustainability while matching consumer behavior. Created high-fidelity interface mockups to provide a vision for the end-state Health Gateway.Synthesis of testing findings, created testing highlights video.Planned and executed prototyping, created prototypes including interface mockups and scenarios.Research synthesis, created research highlights video.Key elements of the Gateway are currently being built out, such as the telemedicine component and digital health records. This project has been a highlight of my design career. ![]() Everyone wanted to be able to use the Health Gateway. Response from the client, from patient research participants, and from health care providers was incredibly positive. Gateway service scenarios/narratives, used as design, testing, and communication toolsįinally, in addition to creating printed deliverables, we delivered a live demo/scenario of the usage of the Health Gateway, that also illustrated the value opportunities (both financial and health outcomes) provided by the services. We worked collaboratively with the client to prioritize development of the services from a technical and organizational perspective. Within this concept testing and prototyping phase, we began business modeling and casing to adapt the designs and ensure the financial viability of the services. From these initial ideas we developed paper prototypes including narratives and interface mockups, and began a second round of research with patients and providers to refine concepts. From this research, we worked collaboratively to develop opportunity areas and insights for the design phase, as well as conceptual models including an in-depth lifecycle of those living with chronic health conditions.Īfter our initial research synthesis, we planned and conducted a participatory workshop with client staff and stakeholders to bring them up to speed on our findings and begin to generate early solutions. All of these were identified from 350 hours of in-depth ethnographic research and testing with 162 consumers living with chronic health conditions, 38 senior executives and front line staff from 12 not-for-profit organizations and 33 healthcare professionals.Īs a strategic designer on the project, I conducted a majority of the in-depth interviews with patients and healthcare professionals including nurses, doctors, and educators. Research was focussed on understanding how managing diabetes affects all aspects of patients' livesĮach service was designed to address consumer and healthcare professional needs, motivations and behaviors. The Health Gateway is a digital health management platform for a leading Australian telecommunication company, that integrates health services, providers, and personal data the new offering presents $200M AUD in new revenue per year for the telecom, creates direct and indirect value generation for health care professionals and enables providers to identify at risk consumers, encourage prevention and better self-management of health, and facilitate the delivery of support programs that drive positive health outcomes. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |